Commentary
Integrated Online Campaign: Business-to-Business: Bravo; Bravo, "The Summer by Bravo"
- by OMMA Magazine Writers , September 3, 2010
Bravo, "The Summer by Bravo"
BUSINESS-TO-BUSINESS
Aimed at media agencies, the Summer by Bravo digital campaign highlighted the cable channel's content and sponsorship opportunities. Visitors who landed on the site could click on a 30-second ad, following which they could watch an extended version and visit Bravo's Affluencers.com. And, in what was among the more attention-grabbing promotions, visitors could also order a pair of Ray-Ban sunglasses from the site - an initiative meant to tie in to the pool-party theme of the Summer by Bravo campaign.
