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Integrated Online Campaign: Business-to-Business: NXP Semiconductors; NXP, "Join the Lighting Revolution"

NXP Semiconductors
NXP, "Join the Lighting Revolution"

BUSINESS-TO-BUSINESS

Integrated Online Campaign: Business-to-Business: NXP Semiconductors; NXP,

The "Join the Lighting Revolution" campaign, directed at design engineers in the lighting industry, was aimed at getting out the message that incandescent lamps are being replaced by energy saving alternatives like CFL and LED bulbs. In addition to a welcome video, the site offered users the opportunity to request free bulb samples. Users could also share the site via MySpace, Digg, Blogger and other platforms.

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