Integrated Online Campaign: Charity/Non-Profit Organizations: Interlex Communications, Inc.; Pan American Development Foundation, "Heal Haiti"
Pan American Development Foundation, "Heal Haiti"
Within hours of the earthquake in Haiti, the airwaves were flooded and aid Web sites were springing up left and right. Employing a combination of celebrity PSA appeals-including Haitian celebrity Jimmy Jean-Louis, Rene (aka The Haitian) on NBC's hit series Heroes, and Rainn Wilson, Dwight on NBC's The Office - print ads, social media and radio promos, the Pan American Development Foundation was able to aid more than 300,000 people with the delivery of food, shelter, and medical care. Almost $6 million was raised in the days after the earthquake, $4 million of which were in-kind donations.