Integrated Online Campaign: Charity/Non-Profit Organizations: Interlex Communications, Inc.; Pan American Development Foundation, "Heal Haiti"
Pan American Development Foundation, "Heal Haiti"
CHARITY/NON-PROFIT ORGANIZATIONS
Within hours of the earthquake in Haiti, the airwaves were flooded and aid Web sites were springing up left and right. Employing a combination of celebrity PSA appeals-including Haitian celebrity Jimmy Jean-Louis, Rene (aka The Haitian) on NBC's hit series Heroes, and Rainn Wilson, Dwight on NBC's The Office - print ads, social media and radio promos, the Pan American Development Foundation was able to aid more than 300,000 people with the delivery of food, shelter, and medical care. Almost $6 million was raised in the days after the earthquake, $4 million of which were in-kind donations.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Integrated Online Campaign: Charity/Non-Profit Organizations: Interlex Communications, Inc.; Pan American Development Foundation, "Heal Haiti""
Leave a Comment