Integrated Online Campaign: Charity/Non-Profit Organizations: Malaria No More; Malaria No More, "End Malaria - World Malaria Day"
Malaria No More, "End Malaria - World Malaria Day"
The World Malaria Day "End Malaria" campaign - in partnership with Twitter is increasingly becoming the charitable fundraising vehicle of choice and the Malaria No More campaign is an ample demonstration of the platform's power. With the goal of ending malaria in Africa by 2015, Malaria No More focused their efforts on World Malaria Day using Twitter, a dedicated Web site (www.hope140.org/endmalaria), and Twitpay to raise more than $35,000. Notable Twitteratis Demi Moore, Larry King, Jeremy Piven, Bill Gates, Biz Stone and others supported the campaign and helped generate for than 178,000 tweets for the cause.