• by OMMA Magazine Writers , September 3, 2010

Arguably last year's most frightening film (and maybe the cheapest - the U.S. rights cost a measly $350,000), Paramount Pictures teamed with MEC, who both knew Paranormal Activity was a film worth talking about. After an initial release in 13 markets, MEC used Eventful.com's "Demand It" program, telling users that if the film reached one million "demands" it would open nationwide. It took only four days. The film was a trending topic on Twitter for over a month, beat out The Jonas Brothers and Metallica demand-wise on Eventful.com, and Paranormal became one of the most profitable films in history.