Integrated Online Campaign: Health/ Pharmaceutical: Hill Holliday; Novartis, "1in3People.com"
Hypertension, or high blood pressue, is a common condition that poses a serious challenge to medical professionals because it has no symptoms. To raise awareness about hypertension, Hill Holiday created the "1 in 3 People" campaign, whose aim was to drive people to the microsite, 1in3people.com. The campaign was introduced with a film in three different lengths (60, 70 and 90 seconds) for various online formats. The home page features the faces of many ordinary looking people, whose faces you can scroll over to learn something about hypertension.