• by OMMA Magazine Writers , September 3, 2010

HBO/ PHD
HBO, "True Blood Season 3"
ENTERTAINMENT: TV

Blood was in the air, and pool water, in a viral ad promoting Season 3 of True Blood. A marketing associate from HBO apologizes for the network's over-the-top promotions that ranged from adding red dye to public pools, creating birthday cards that sprayed blood and a coffin river race where participants didn't make it out of the coffin. True Blood also took over a mobile app, which gave the illusion of bloody fingerprints searching Variety.com. Homepage takeovers dripped blood and mini episodes launched leading up to the premiere date. 6.4 million viewers tuned-in for the True Blood Season 3 premiere, almost double from last season.