Who would have thought cute furry animals doing amusing stuff would make for a good viral video? While many have tried, R&R Partners found itself with a runaway success with its Las Vegas Chinchilli Day campaign for LVCVA, in which an attempted chinchilla revolution is the raison d'etre behind a three day weekend in Las Vegas - trust us, it makes sense when you watch the video. The campaign garnered hundreds of thousands of online video views, and snagged awards for TBS' Funniest Commercial as well as a Cannes Lions award.