New Insights: 'Mad Men' Is Tops In Q Score Report

DonDraper-A

More emotional/involvement measures for TV shows reveal new insights not provided with standard viewership numbers. A new metric from two media research companies -- The Q Score Company and General Sentiment -- says AMC's "Mad Men" is tops among all TV shows when it comes to "involvement." Fox's "Family Guy" follows in second place.

The report, titled "The Prime-Time Television Audience Evaluation Report," ranked "Mad Men" with a 7.5 "involvement index score" to the 7.3 for "Family Guy" for the week of Sept. 6-12.

Heavily factoring into the score is online buzz, social networking messaging and other TV viewer-generated digital content. The data combines General Sentiment's Involvement Index, which measures the online discussion/word-of-mouth generated by prime-time TV shows, with Q Scores' Emotional Bonding Q, which determines a program's ability to hold onto its most important viewers over time.

After "Family Guy" came CW's "Gossip Girl" and NBC's "The Office," both with a 7.1 score. Fifth and sixth place went to Fox's "The Simpsons" (6.9) and ABC's "Dancing with the Stars" (6.9), respectively. Several cable shows followed after this: HBO's "Entourage" (6.5); TNT's "Leverage" (6.2); A&E's "Obsessed" (6.1); and Comedy Central's "Futurama" (6.1).

Overall, the report says 12 of the 13 highest-ranked shows were from broadcast networks. The average for prime-time broadcast shows was a 4.4 involvement score; for cable prime-time, a 3.1.

George Zoeckler, senior analyst at General Sentiment, stated: "It will be interesting to see what happens when the broadcast shows premiere next week. I've been especially surprised by the strong response to CW's "Nikita." It's generating a remarkable amount of discussion for a new show and has a real chance to be a breakout hit this fall."

1 comment about "New Insights: 'Mad Men' Is Tops In Q Score Report".
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  1. Wendy Swiggett from Mythos, September 19, 2010 at 7:04 p.m.

    Yes, I am emotionally involved with Mad Men - it's my favorite show! I still skip the ads though. And I hate the Bridgestone Tire ads just as much (if not more) on this show as on any other show.

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