Look for Apple to announce a new subscription plan for newspapers, says MercuryNews.com
. "The Cupertino company has agreed to provide an opt-in function for subscribers to allow Apple to share with publishers their information, which includes vital data that news organizations use to attract advertisers, industry sources say." Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute, tells the paper that Apple will likely take a 30% cut of all subscriptions sold through the company's online App Store, and up to 40% of the ad revenue from publications' apps.
Publishers "want the data of their customers so they can integrate it into their circulation database so they know who their customers are," notes Fidler, who Mercury News says works with many newspapers. To date, some national papers already offer app subscriptions to iPad users.