Media General Sells Zillow Ads Via TV Stations
Sep 16, 2010, 6:02 PM
Media General will extend its Zillow real estate partnership to all of its television station markets by the end of 2010. The company will launch a Zillow co-branded real estate marketplace on each of its television Web sites, and sell Zillow display ad inventory in 15 new television markets. The move follows the recent extension of the company's Yahoo! Display advertising partnership to its television markets.