News Brief

Citi, Hyatt Among Loyalty Award Winners

Citi, Godiva, U.S. Bank, RecycleBank and Hyatt are among the winners of the inaugural Colloquy Loyalty Awards.

The winners were each selected from a group of three finalists in four loyalty categories. A fifth category recognizes the Master of Enterprise Loyalty, the company whose corporate-wide loyalty strategy improved both financial and customer performance. The winner of that award was Citi, for its ThankYou Network loyalty program.

The awards were determined in a three-step process. First, members of the loyalty industry submitted nominees. Next, 15 finalists were selected by a jury of 10 thought leaders in the loyalty industry, media and academia. Jury members were recused from voting for programs that presented a conflict of interest.

For the complete list of winners, go to http://www.colloquy.com/loyaltyawards.  --Tanya Irwin

 

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