The winners were each selected from a group of three finalists in four loyalty categories. A fifth category recognizes the Master of Enterprise Loyalty, the company whose corporate-wide loyalty strategy improved both financial and customer performance. The winner of that award was Citi, for its ThankYou Network loyalty program.
The awards were determined in a three-step process. First, members of the loyalty industry submitted nominees. Next, 15 finalists were selected by a jury of 10 thought leaders in the loyalty industry, media and academia. Jury members were recused from voting for programs that presented a conflict of interest.
For the complete list of winners, go to http://www.colloquy.com/loyaltyawards. --Tanya Irwin