• June 26, 2000

The National Association of Commercial Broadcasters in Japan (NAB-J) recently released the results of a landmark study conducted by The Arbitron Company on Japanese consumers and their use of major media. Among its many findings was that when it comes to radio listening habits, American and Japanese audiences are not necessarily a world apart.

"The research conducted by Arbitron in this national study provides the media and advertisers of Japan with a clear and complete picture of how Japanese consumers use radio, television, newspapers and magazines in their daily lives,'' said Brad Bedford, vice president of Asian marketing, Arbitron. "This report not only provides insights into the amount of time consumers spend with those media, but also details where and when the consumers are exposed to the media, at home, in the car and at work."

The data from Media Targeting 2000-Japan are available free of charge from Arbitron's Web site in both Japanese and English and can be directly accessed on the Internet at http://mt2000japan.arbitron.com.