Version 2.0 features a brand new "Add to My Foursquare" button -- an embeddable button for the web that's already been
tested by The Wall Street Journal, and should soon start appearing across a slew of sites, including Time Out New York, Time Out Chicago, Eater, New York Magazine, The National Post, Zagat and The New
York Times.
"If you own a business or publish a web page about any real-world location, this very simple button will allow visitors to your website to add going to your location as a
'to-do' item and receive a push-notification to their phones whenever they check-in anywhere nearby," explains
ReadWriteWeb.
How will the new service fare? "A tool to convert web traffic into foot traffic, through automatic proximity-based notifications?" asks ReadWriteWeb. "A whole
lot of organizations will be putting that on their websites very quickly."
Indeed, "I can see how this will add tremendous value for anyone who manages a physical location, let alone
the review and discovery sites like Eater and Racked who have already added them," writes DownloadSquad's Victor Agreda, Jr.
Notes WebProNews: "While the changes only apply to the iPhone version today, Foursquare says updates are coming for Android and BlackBerry."
Adds
TheNextWeb: "Good stuff, but one thing is for sure -- no iPad app yet with this release, which is something we were really hoping for."