Around the Net

CBS Taps Yahoo To Promote Fall Premieres

To kick off fall TV premiere week, CBS has teamed with Yahoo to maximize online buzz for its new and returning shows. This is Yahoo's largest single initiative to-date for any entertainment marketer and the largest premiere week online campaign to-date from CBS. The net will virtually "own" Yahoo this week, surrounding online and mobile users across the Yahoo network, including its home page, email service, mobile front page and Yahoo Messenger with CBS marketing messages.

Earlier this year, NBC struck a similar deal with Microsoft's MSN to focus more of its digital ad spend tied to the fall TV season on one big digital player. The CBS-Yahoo partnership is not exclusive. It is expected to generate more than 800 million impressions among adults 25 to 54, according to company estimates. Financial details weren't disclosed.

advertisement

advertisement

Read the whole story at The Hollywood Reporter »

Next story loading loading..