KFC Deploys Human Billboards

  • September 22, 2010
To promote its Double Down chicken filet sandwich, KFC is recruiting female college students to serve as human billboards, by donning sweatpants bearing a branded message for the bun-less sandwich on their backsides.

The brand ambassadors will hand out KFC gift checks around campuses, and be rewarded with a $500 stipend. Students can apply for the jobs on the brand's Facebook page. The first human billboards were deployed this week in Louisville, Ky.

KFC also is encouraging Double Down fans to join the "Order of the Double Down" via a new, dedicated KFC Facebook page, where they can post about the sandwich, engage in challenges and consult a "Double Down Oracle."

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