Search engines have made it so easy to launch paid search ads that rogue companies have picked up speed launching campaigns. Despite efforts to verify and automate keyword blocking, Michael Zwibelman
explains that a small percentage of pharma ads from rogue companies still appear on Google's search engine. So, the Mountain View, Calif., company filed a civil lawsuit in federal court against
advertisers company officials believe have deliberately broken the rules. Chinese search engine Baidu also recently experienced similar problems.
Read the whole story at Google Blog »