News Brief
MediaMath To Offer Real-Time Research On Online Campaign Effectiveness
Sep 23, 2010, 7:45 AM
Online advertising demand-side platform MediaMath Wednesday said it is working with consumer researcher Knowledge Networks' KN Dimestore service to provide in-banner surveys for display, rich media and video campaigns that would be reported in real-time via MediaMath's TerminalOne platform. The goal of the surveys, which would appear directly in the ads being placed via the TerminalOne platform, would be to measure the impact the ads have on their brands in real time, enabling marketers and agencies to measure, and adjust campaigns in real time.
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