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Keller Fay Report: Teens Talk A Lot Amongst Themselves

  • Brandweek, Thursday, September 23, 2010 8:31 AM
Teenagers "engage in a significantly higher level of word of mouth about all categories than the total public," according to data compiled by the Keller Fay Group between July 2009 and June 2010.

Mark Dolliver reports that the brands that generate the most buzz among the young 'uns are Coca-Cola, Apple, Verizon, iPod, Ford, Pepsi, McDonald's, AT&T, Sony and Nike. Many of those brands pop up in conversations their elders conduct, too, where the Top 10 are: Coca-Cola, Verizon, Walmart, AT&T, Pepsi, Ford, Apple, McDonald's, Sony and Dell.

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