Chevrolet Taps Spike DDB For African-American AOR
"We've seen outstanding work from Spike DDB for their current clients and the creative approach they offer Chevrolet will be a great fit for the brand," said Chris Perry, U.S. vice president, Chevrolet Marketing, in a release. "Along with the recent announcement of LatinWorks, we are expanding our multicultural agency representation and emphasizing the importance of multicultural consumers to Chevrolet."
They join Goodby, Silverstein and Partners and LatinWorks as part of Chevrolet's agency roster. Goodby is the brand's agency of record and LatinWorks is the Hispanic agency of record.
"We believe we've sought out and found the right agency partners for Chevrolet," said Joel Ewanick, vice president, U.S. Marketing, General Motors. "Chevrolet has always been an inclusive brand and we want all our agencies to help us get that message to