News Brief

Toshiba, Best Buy Launch Kids' Laptop

Sep 23, 2010, 3:41 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily
Toshiba has created a laptop computer designed specifically for children.

The L635 Kids' PC boasts a unique wipeable keyboard and a textured finish to resist fingerprints. The computer, which will be sold exclusively through Best Buy as part of the two companies' "You Spoke. We Listened" program, comes pre-loaded with KidZui, a kid-friendly browser, as well as Net Nanny, which allows parents to set boundaries regarding how the laptop is used. It also comes pre-loaded with two Disney moves and a family-friendly video game.

"The laptop has traditionally been a device conceived and built for adults, and devices currently being marketed to kids are either netbooks or toy-based computers," said Jeff Barney, vice president and general manager, Toshiba America Information Systems, Inc., Digital Products Division, in a statement. "As a result of this collaboration with Best Buy, we have made a product that provides the right measure of fun and entertainment for children while meeting the computing needs and security concerns of their parents."

Be the first to comment on "Toshiba, Best Buy Launch Kids' Laptop"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives