Nike Sales Up 10% In First Quarter
The Beaverton, Ore.-based marketer says future orders for footwear and apparel are at $7.1 billion -- 10% higher than the same period a year ago. While the highest rate of increases are in China and emerging markets, North American future orders are up a hefty 15%.
It also reported an 8% increase in selling and administrative expenses to $1.7 billion for the quarter, partly due to marketing expenses related to both the World Cup and World Basketball Festival.
"We had a great first quarter," said Mark Parker, president/CEO, in its release, adding that "the global appetite for sports and innovation ...has never been stronger."