From an operator's perspective, it's a way to draw the crowds needed to support the rest of the mall
after the demise of chains such as Mervyn's and Gottschalks and with retailers such as Sears and Saks shutting unprofitable stores. Plus, shoppers typically visit grocery stores once a week while they
visit regional malls, on average, less than once a month.
"Everybody's looking for growth opportunities," says Bill Bishop, chairman of supermarket consulting firm Willard Bishop. "If these regional malls give grocery stores exposure to geographic market segments they can't reach another way, that's a good reason for doing it."
advertisement
advertisement