Havas is taking online audience-buying platform Adnetik global, and has tapped Edward Montes, former managing director of Havas Digital North America, as CEO. Adnetik, which has been operating in five
countries to date (the U.S., U.K., Mexico, the Netherlands and Brazil) will expand into Europe via a new Madrid, Spain-based office launching next month. In a related move, Nathan Woodman also is
moving from Havas Digital to COO and managing director of Adnetik, overseeing a global team from Havas offices in key regional markets.
