Twitter To Launch Self-Serve Ad Platform
ClickZ, Wednesday, September 29, 2010 12:05 PM
In an expected move to support online marketing, Twitter will launch a self-service ad platform next year. The company's COO, Dick Costolo, made the announcement Tuesday, speaking at the IAB Mixx conference. Costolo explained marketers' need for additional ad outlets and the increase in adoption rates for services already offered by Twitter.
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