'WSJ' Print Ad Revs Jump 21%

  • September 29, 2010
The Wall Street Journal's print advertising revenue jumped 21% in the just-completed quarter compared to the year-ago period. Total print and online revenue was "up more than 17% in the fiscal 2011 first quarter when compared with the same period a year before," Dow Jones CEO Les Hinton said in the memo, first reported on Poynter's Romenesko site. Digital ad revenue was also up, by more than 29%, and print circulation revenue also increased, spiking 9%, the memo said. Hinton said the fiscal Q1 results were the fourth consecutive quarter of year-on-year increases in print and digital advertising for the newspaper.

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