Honda Backs Austin City Limits Music Fest

October 1, 2010

Honda has signed up again as official eco-partner of the Austin City Limits Music Festival on Oct. 8 through 10 in Austin, Tex. Honda will sponsor one of the main stages, called the Honda Stage, at the annual music festival and present the Honda Hybrid Zone, which will feature Honda's entire hybrid vehicle lineup, comprising the new CR-Z hybrid coupe, the Insight and the hybrid version of the Civic sedan.

The three-day event brings in 130 bands on eight stages and draws more than 200,000 attendees, per Honda, which says 15 bands are set to perform on its branded stage, including headliners Sonic Youth, Matt and Kim, and The National.

The Honda Hybrid Zone display will have -- in addition to vehicle displays -- a mobile device "charging center" powered by bicycles.

automotive, music, sponsorship

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