Digital TV advertising developer Leap Media Group this morning unveiled a deal with consumer purchasing database giant Acxiom Corp. to develop and execute digital TV advertising campaigns utilizing
new forms of advertising units, including ones that can segment markets, provide video-on-demand messages, and implement interactive applications such as "request for information" campaigns. Terms of
the deal were not disclosed, but the companies said it will enable Leap to offer "clients a turnkey digital television advertising solution" that would be integrated with Acxiom's Relevance-X TV
system, which can identify, locate and reach specific target audiences based on their viewing and household behavior.
