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A Competitive Advantage

  • ZDNet, Friday, October 8, 2010 8:28 AM
Stephen Chapman shows us how to step away from SEO by shortening a URL through bit.ly, which lets marketers gather quick and potentially useful competitive metrics. He walks through the process in three easy steps. He explains that bit.ly links created by anyone point to the same URL and factor them all together into one analytical page. It reveals the number of people who tweeted the link, for example.

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