DART to Track Superstitials

  • December 13, 2001
DoubleClick and Unicast today announced the completion of a combined effort to enable DoubleClick's DART for Advertisers service to report on Unicast Superstitial ads. This integration enables both DoubleClick and Unicast's advertiser and agency customers to include Superstitial campaigns in their centralized DART reports used to track the results of their online campaigns.
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