She had been tasked with developing a slate of other original lifestyle shows so that Hallmark could wean itself from its reliance on reruns of classic feel-good programs such as "Little House on the Prairie" and tear-jerker movies. So far, Stewart has proven a bad bet. In the four weeks since Stewart's marquee show launched, it has produced anemic ratings. Telecasts of "The Martha Stewart Show" on Hallmark have been averaging fewer than 200,000 viewers -- less than half the audience of "The Golden Girls," which ran in the 10 a.m. slot on the channel a year ago.
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