Major League Soccer (MLS) and Princeton Video Image, Inc. have announced an exclusive partnership to develop virtual advertising and in-program enhancements for the league's national television
broadcasts. The new deal marks the first-ever league-wide agreement to develop virtual ads for domestic broadcasts and designates PVI as both a technology development partner of Major League Soccer
and a service provider for national MLS broadcasts, including the 2002 MLS All-Star Game and MLS Cup 2002.
