In a long-term plan presented to investors, Gap Inc. says it is setting its sights on increasing its share of the $1.4 trillion global apparel market. "While never losing sight of our goal to gain
market share in our North American businesses, our strong portfolio of brands combined with several powerful platforms such as outlet, online and franchise give us significant global runway,"
chairman/CEO Glenn Murphy says in its release. "We're making the investments necessary to shift the balance of revenue over time to come increasingly from our online and international businesses." The
company projects that by fiscal 2013, international and online sales will account for more than a quarter of its total net sales, and that by the end of this year, it will have customers in 80
countries (up from 25 at the start of this fiscal year.)
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