Sugar Acquires MyPerfectSale To Sweeten Ecommerce Offerings
Online publisher Sugar Inc. on Friday announced the acquisition of shopping service MyPerfectSale.
San Francisco-based MyPerfectSale claims to connect over half a million registered members to sales for high-end designer fashions, and send over twelve million customized email sale alerts per month.
MyPerfectSale also operates DesignerApparel.com, a shopping service that helps users weed through department stores and smaller retailers for specific products.
Per the acquisition, Sugar plans to take MyPerfectSale's services global -- at least in markets where Sugar currently operates, including the UK, Japan, France, Germany and Australia.
"MyPerfectSale will now be able to leverage ShopStyle's network to increase its reach and differentiation in this fast-growing market," Andy Moss, President of Sugar Inc.'s ShopStyle, said of the deal.
Sugar, Inc. officially launched in April 2006, a year after Lisa Sugar, editor in chief and Brian Sugar's wife, began a celebrity gossip blog named PopSugar.
Presently, the majority of Sugar Inc.'s revenue still comes from advertising, while the rest is from commissions and revenue-sharing from ShopStyle, the e-commerce site it acquired in late 2007.
MyPerfectSale will be maintained as a separate brand, while becoming a part of Sugar's ShopStyle network of shopping sites. Meanwhile, MyPerfectSale's eight employees are expected to join Sugar Inc.
In an effort to more intimately connect female consumers with brands, Sugar recently launched a social shopping game named Retail Therapy. The game -- which debuted with a number of retail brands, including Banana Republic, Barneys New York, and Diane von Furstenberg -- encourages players to merchandise and design their own fashion boutiques, and dress their characters in popular styles and brands.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Sugar Acquires MyPerfectSale To Sweeten Ecommerce Offerings"
Leave a Comment