Local Capitalizes On Search And Social Ties

Search Engine Watch, Tuesday, October 19, 2010 10:29 AM
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Jonathan Allen tells us marketers should keep an eye on Facebook data and focus on Bing local results. He acknowledges attempts made by Google to personalize search results by bringing in signals from social network, but for the most part those attempts met with failure. Allen explains how Facebook's open graph data will likely have its biggest impact on Bing local results.
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