• by Jack Loechner , Staff Writer @mp_research, October 22, 2010

A recent Harris Pollsurveyfinds that there is a sense of national pride when advertising emphasizes a product is "Made in America," and it seems to have results. 61% of Americans say they are more likely to purchase something when the ad touts it is "Made in America" and only 3% say they are less likely to buy it. 35% of U.S. adults say they are neither more nor less likely to purchase a product when an ad emphasizes it is "Made in America."

Age plays a role with how likely someone is to buy American; the older one is, the more likely they are to do so. Three-quarters of U.S. adults 55 and over say an ad emphasizing a product is "Made in America" would make them more likely to buy that product as would two-thirds of those 45-54 and three in five of those 35-44. This number drops considerably for the youngest Americans, with just 44% of those ages 18-34 saying an ad emphasizing a product is "Made in America" would make them more likely to purchase it while over half say it would make them neither more nor less likely to do so.

There is also a regional difference. Two-thirds of Midwesterners say they are more likely to purchase a product when an ad emphasizes it is "Made in America". This drops to six in ten Southerners and Easterners and just over half of Westerners who say the same.

Concluding, the report writer opines that advertisers are always looking for a potent, feel-good message to help sell their products. National pride is something that can always work with Americans who are proud of the products made at home. At the moment, car manufacturers are probably utilizing this tactic best, especially as they try to dig themselves out of the problems of the past few years.

From more information from Harris Interactive, please visit here.