• The Wall Street Journal, Monday, October 18, 2010 12:42 PM

Google isn't the only tech giant hard at work on a new social strategy. Citing sources, The Wall Street Journal reports that Yahoo is about ready to debut Y Connect, which will let media publishers, Web developers and other websites integrate elements of their services with Yahoo itself. In The Journal's own words, the forthcoming feature will "mimic" Facebook's existing strategy, which is designed to drive site traffic.

"Such efforts can help Internet companies track the activities of users around the Web and better tailor advertising offerings to them." Y Connect will encourage to users to register with and log into media sites merely by clicking on a Yahoo button. "If successful, such connections could spur more activity on Yahoo sites and help the company better understand the interests of users and figure out which online ads are more likely to be effective," reports The Journal. Still, that's a big if, as site owners and visitors might not see any reason to incorporate a Yahoo button to into their digital routines.

Read the whole story at The Wall Street Journal »