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Who'da Thunk Selling Tequila Could Be So Much Fun?

The "Frequent Flier" column this morning features a guy you might like to spend some time with over a bottle of sparkling water. Armando Zapata, the national ambassador for Sauza Tequila, talks about his travels around the country talking up his brands. Part of his mission is to repair the category's bad rep.

"Everybody has a tequila story, and it's usually that they drank too much when they were in college and how they'll never drink it again," Zapata tells Joan Raymond. Sure enough, Zapata has a few tales of a decidedly different nature.

You'll read about the early morning it appeared that he was having "one of those out-of-body athletic experiences" jumping rope in Room 504 somewhere in the U.S.A., as well as the time he tried to convince a Secret Service agent that it would be a good idea for him to give the First Lady a bottle of Tres Generaciones Plata. Uh-uh. Then there was the big guy in the South who shook his hand and seemed to say, "I like your horny toes." It took a while for Zapata's left temporal lobe to translate from the Alabamian. "I'm so glad you like our Hornitos," he eventually replied with a big salesman's grin.

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