Yahoo! Store has recently launched Ad Manager, a new advertising tool that enables Yahoo! Store merchants to create, purchase and manage advertising campaigns on the Yahoo! network within almost any
budget. The tool enables merchants to create banner ads using product shots from their store, combined with creative text and the ability to choose from a variety of background colors. The merchant
purchases impressions targeted by keywords from Yahoo! search and those keywords provide the merchant's banner ad on the page with the search return. Click-through on the banner ad leads to either the
merchant's site or directly to the product.
