Book Publisher Taps Bing To Promote Jay-Z Memoir

New York Times, Wednesday, October 20, 2010 9:22 AM
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Microsoft will host a Web page, Bing.com/Jay-Z, functioning as an online scavenger hunt to promote the hip-hop performer's memoir. The scavenger hunt, which began Monday, showcases a regular Bing feature, a 3-D map based on photographs, which enables users to click on a spot on a map, then amble around at street level and look anywhere, as a pedestrian might. Outdoor ads for the book will feature the Bing logo.
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