- SEO Book, Wednesday, October 20, 2010 9:03 AM
PeterD tells us what Facebook is and isn't, what it achieves and doesn't, and why the social network won't pull in as much cash as search engine Google. One of Facebook's biggest challenges to generating revenue is that core user activity on the site isn't as conducive to effective advertising as the topic-matching system used by Google, according to PeterD. Another topic discussed: why so many believe the "Like" button will replace the link.
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