Microsoft Confirms Plans To Shutter Massive

ClickZ, Thursday, October 21, 2010 4:35 PM
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Jack Marshall reports Microsoft confirmed it will shut its in-game ad network Massive in the next two months, and plans to repurpose the technology to support Xbox LIVE and MSN Games. He reminds us one of the most high-profile campaigns for Massive was the dynamic display ads for the Obama campaign in 2008. Ads were served in EA's Xbox-based NBA basketball game.
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