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Publicis' 3Q Revenue Beats Expectations

  • Adweek, Friday, October 22, 2010 12:13 AM
In another sign of recovery for the global ad biz, Publicis Groupe today raised its full-year revenue projection after posting a better-than-expected third-quarter revenue gain of 9.2% to $1.85 billion vs. the same period a year ago. Analysts had predicted a 7% growth spurt and overall revenue of $1.25 billion.
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Publicis said it could finish 2010 with growth of 6% in organic terms, a measure that excludes the impact of currency fluctuations and acquisitions. (In July, the target exceeded 3.5% for the full year.) CEO Maurice Levy reiterated that his firm would outperform the ad market this year. Recent estimates have forecast global growth of slightly less than 5%, though the fourth quarter should prove tougher.

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