Nora Flansburg explains that budgeting and bidding details in Microsoft Advertising adCenter differs from those in Yahoo Search Marketing, taking a deep dive into the feature to help prepare for the
transition. She points to recent budget improvements in adCenter that track spend in real time, which aims to help the tendency to overspend, and runs through tips for Yahoo advertises to put the
transition in perspective.
Read the whole story at Microsoft Advertising Blog »
