Big Box Retailers Hope IPads Will Lure Holiday Shoppers
"Expanding distribution to Walmart and Target makes the iPad more accessible to more Americans," says Forrester consumer product strategist Sarah Rotman Epps, and allows them to touch the TouchPad (except in Target, where the device is behind glass). Apple is requiring retailers that feature the iPad in circulars to devote an entire page to the device and be featured in their local TV ads.
The gambit expands distribution from about 300 Apple stores clustered mostly in affluent shopping areas to 8,000 additional outlets geared to mainstream America. Apple has already sold 7.5 million iPads; Forrester projects it will sell at least that many this quarter.
In the New York Times, Brian Stelter writes that the iPad has become a "must-carry accessory" in Hollywood over the past six months -- "visible behind the scenes of television and film shoots and in business meetings." It has also shown up in actual programming more than its fair share of times; an Apple spokeswoman says the company does not pay for product placements. But somehow you knew that, didn't you?
Recent Around the Net In Brand Marketing Articles
-
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ... -
IBM's Watson Supercomputer As Marketing Consultant May 22, 8:05 a.m.
At the IBM Smarter Commerce Global Summit in Nashville this week, IBM plans to launch the ... -
Nutella Shuts Fan Site, Opens Social Media Nightmare May 22, 8:05 a.m.
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella maker Ferrero’s has gone the ... -
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ...
Be the first to comment on "Big Box Retailers Hope IPads Will Lure Holiday Shoppers "
Leave a Comment