News Brief

1800 Tequila Signs Marketing Deal With N.Y. Knicks

Proximo Spirits, Inc. has signed a multi-year partnership with the Knicks to promote 1800 Silver Tequila.

As part of the marketing partnership, 1800 Tequila branding will be on the courtside LED and GardenVision center-hung scoreboard at the Garden. And the brand will do in-arena promotional activities.

The 1800 Tequila brand's first pro sports deal was last year with the Los Angeles Lakers. The company also has a celebrity program with Soprano alumnus Michael Imperioli and rapper/producer Rick Ross and his group Triple C's.

 

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