1800 Tequila Signs Marketing Deal With N.Y. Knicks
As part of the marketing partnership, 1800 Tequila branding will be on the courtside LED and GardenVision center-hung scoreboard at the Garden. And the brand will do in-arena promotional activities.
The 1800 Tequila brand's first pro sports deal was last year with the Los Angeles Lakers. The company also has a celebrity program with Soprano alumnus Michael Imperioli and rapper/producer Rick Ross and his group Triple C's.