AutoTrader.com has agreed to buy rival auto info resource Kelley Blue Book,
The
Wall Street Journal is reporting. "In some ways [the deal] will streamline the research that goes on before many prospective buyers walk into the showroom," The Journal suggests.
"However, people shopping for cars, used ones in particular, will have fewer sources of pricing data to compare." Meanwhile, "For the companies, the deal looks like a good fit because people
generally go to Kelley for pricing information while researching a possible purchase, and to AutoTrader when they are ready to buy," according to The Journal. Founded 12 years ago -- compared to
Kelly, which began back in 1926 -- AutoTrader has become a popular destination for buyers and sellers of new, used and collectible vehicles, as well as a source of pricing data for consumers.
Read the whole story at Wall Street Journal »