Walmart Tests Social Commerce Model With 18% TV Discount
Adweek, Wednesday, October 27, 2010 10:45 AM
Walmart is running Facebook ads promoting a new service it is calling CrowdSaver that operates a lot like the Internet coupon service Groupon, Brian Morrissey reports. Groupon offers steep discounts on goods and services if a critical mass of people agree to the offer
CrowdSaver's deal: 18% off a plasma TV if 5,000 people say they'll buy it.
Walmart is encouraging its fans to rally their friends in order to ensure the deal happens. Sources tell Morrissey that the retailer is assessing whether it can develop a foothold in the emerging field of social commerce.
Read the whole story at Adweek »
CrowdSaver's deal: 18% off a plasma TV if 5,000 people say they'll buy it.
Walmart is encouraging its fans to rally their friends in order to ensure the deal happens. Sources tell Morrissey that the retailer is assessing whether it can develop a foothold in the emerging field of social commerce.
Recent Around the Net In Brand Marketing Articles
-
7-Eleven Stores In Illegal Immigration Mess June 19, 8 a.m.
A federal probe into alleged illegal immigration-related activities at 7-Eleven Inc. locations has expanded to 40 ... -
Tennessee Pitches Woo To Chrysler June 19, 8 a.m.
Might Chrysler soon be "Imported from Tennessee"? Yes, if Tennessee seduces the Auburn Hills, Mich., automaker. ... -
Volkswagen Admits China Miscalculations June 19, 8 a.m.
Volkswagen has admitted it lost its way in China, where it sells a third of its ... -
Microsoft Makes Ad Announcements At Cannes June 19, 8 a.m.
At Cannes Lions, Microsoft announced a new wave of prototypes it has developed with agencies like ... -
Agency.com's Chan Suh Resurfaces At Prophet June 19, 8 a.m.
Chan Suh was the mind behind Agency.com, which had a couple of floors, at least, in ... -
Facebook Brass: Brand Advertising Essential June 19, 8 a.m.
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We ... -
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ...
Be the first to comment on "Walmart Tests Social Commerce Model With 18% TV Discount "
Leave a Comment