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Walmart Tests Social Commerce Model With 18% TV Discount

  • Adweek, Wednesday, October 27, 2010 10:45 AM
Walmart is running Facebook ads promoting a new service it is calling CrowdSaver that operates a lot like the Internet coupon service Groupon, Brian Morrissey reports. Groupon offers steep discounts on goods and services if a critical mass of people agree to the offer

CrowdSaver's deal: 18% off a plasma TV if 5,000 people say they'll buy it.

Walmart is encouraging its fans to rally their friends in order to ensure the deal happens. Sources tell Morrissey that the retailer is assessing whether it can develop a foothold in the emerging field of social commerce.

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