N.J. Nets Sign Deal With Russian Airline Aeroflot
As part of the deal Aeroflot will receive a variety of television and other sponsorship entitlements from the Nets, per the team. The airline will get television-visible courtside signage during Nets home games that will be broadcast in Russia during the 2010-11 NBA season and on-screen branding during select Yes Network broadcasts of away games this season.
Aeroflot will also serve as the associate sponsor of "An Evening of Russian Culture" during the Nets-Utah Jazz game at the Nets' home venue, the Prudential Center in Newark, New Jersey, on January 19, 2011. Said Nets CEO Brett Yormark, in a statement, "Aeroflot is a historic and renowned company, and we look forward to helping deliver its message to consumers throughout Russia and the New York metropolitan area. The team's recent visit to Moscow generated overwhelming excitement in the country and we are delighted that the Nets have become Russia's home team."
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "N.J. Nets Sign Deal With Russian Airline Aeroflot "
Leave a Comment